Custom Coffee Mug Printing makes Great Gifts and Promotional Products

Mugs are a great, low-cost corporate gift for customers and employees alike. They are useful to almost everyone and, because of this, your mug design will be seen for years to come. Considering the amount of exposure your company (and its logo) enjoys during this time, mug printing is actually a very cost-effective marketing and branding promotional element. Mugs make great tradeshow and event giveaways and are wonderful tokens of appreciation. In addition to corporate use, many people design mugs for their weddings, class reunions, retirements and other special occasions.

When deciding on mug printing elements, you will want to consider the following points, which will all affect the design and cost of your mugs:

• Style. Do you want a big latte mug or a more traditional coffee mug? Most corporate mug printing is done on smaller mugs.
• Color. Choose a mug color that complements the design you are using and be sure it does not match any images too closely.
• Image. If you have a company logo, that is a great start. You will still want to discuss how best to represent your brand on your mug and whether you want to print on more than one “side” of the mug. Also think about how many colors are necessary to represent your logo and company name.
• Quantity. How many do you need? Think about this from a long-term investment perspective. Buying in small quantities does not make sense and will cost you in the long run.
• Shipping. Ceramic mugs are heavier than many other promotional items. Take shipping costs into consideration when you place your mug printing order.

Once you have thought about all these things, you can place your mug order. Be sure to discuss any design ideas with your printer so they can help you get it “just right” on the final, printed product. And, don't forget to have some fun with your mug design. People love a good laugh and (as long as it is tasteful) why shouldn't you make them smile when they read your mug? Think about some fun plays on words or a quippy tag line. And, if you are an individual designing your mugs for family and friends, the sky is the limit! Everything from photos to inside jokes are fair game.

Mug printing requires some skill on the part of the printer to ensure dye does not run, images are not smudged and everything looks as it should. Because ceramic mugs are slick and round, printing them is not a simple image transfer and care must be taken to create a quality, lasting items, each and every time.